Beth Hirschhorn

Biography

A former Fortune 50 Chief Marketing Officer, Beth Hirschhorn specializes in ensuring that what a company brings to market, succeeds in market. Her marketing strategy firm, iCommercialize LLC, serves mid-size and large companies in B2B service sectors. She is also an adviser to three insurtech start-ups and teaches marketing at top-tier business schools. Through her modern-day course content, Hirschhorn encourages MBA students to shift resources and mindsets from acquisition-only orientations to being retention and lifetime-value focused.

Before starting iCommercialize, Hirschhorn led marketing worldwide for Kaplan Inc., the $2 billion diversified education company operating in over 200 countries. Prior to joining Kaplan in 2014, she was executive vice president and chief marketing officer of MetLife, Inc. and a member of its executive group. During her 12 year tenure there, Hirschhorn led several major initiatives for the company that dramatically improved the customer experience and strengthened MetLife’s reach and market share.

Hirschhorn began her career at JPMorgan Chase, rising to become the senior vice president leading its retail consumer financial services marketing unit. Her P&L responsibilities encompassed all fee and net interest income generated by the $60B deposit, investment, and payments portfolio.

Honors include being named Marketer of the Year and Working Mother of the Year; Hirschhorn also sits on Crain’s 40 Under 40 list. She’s been a guest on ESPN, CNN, MSNBC, Fox Business News, PBS, and The McLaughlin Group, while print and online coverage includes Forbes, New York Times, Wall Street Journal, USA Today and Fortune.

Recent Courses

• NBAW 6340 - Product and Brand Strategies

Academic Degrees

• MBA Stern School of Business, New York University
• BS Cornell University