EMBA Metro NY Curriculum

Leadership & High Performance Teams focuses on the theory and practice of high performance in task-performing groups. The aim of this first course in the EMBA Metro NY program is to provide information and experiences that are useful during your time at Johnson as you work in your study teams and in your current role—course learnings are directly applicable to the teams you participate in and lead at work.

Managerial Statistics develops your skills in decision making and communicating under conditions of uncertainty and risk. Topics include introduction to data analysis, probability and discrete random variables and decision analysis, continuous random variables and portfolio analysis, sampling theory and confidence intervals, hypothesis testing, simple regression, and multiple regression.

In Managing and Leading in Organizations, you will spend time examining what it is that managers and leaders actually spend their time doing and what factors lead to more effective performance. The course focuses on three leadership competencies that are crucial for your success: 1) critical thinking and decision making, 2) smart collaborating with an eye toward creativity and change, and 3) the ability to motivate, influence, and inspire.

Microeconomics for Management provides a broad range of basic microeconomics models that are first applied to a wide range of general applications and then to business and management. Topics include opportunity cost, supply and demand, benefits and costs of government intervention in the market, the model of perfect competition, monopolies and pricing strategies, oligopoly, and game theory.

The goal of this course is to introduce you to the fundamental concepts of financial accounting. Financial accounting information is commonly used by current and potential investors to make investment decisions. The focus of this course will be on training you to be a knowledgeable consumer of accounting information for business decisions, rather than a producer of such information. In particular, the emphasis will be on the uses and limitations of financial accounting information.

This course is based on the simple, essential proposition that leading well requires thinking well. Succeeding in any business leadership role requires you to think critically and make quality decisions with, and on behalf of, organizational stakeholders, even in the face of challenges such as imperfect/incomplete information, changing and unforeseen circumstances, and human nature in all of its complexity and unpredictability.

Major content themes focus on constructing a persuasive argument and deconstructing arguments made by others; approaching business problems systematically and thoroughly; and producing a problem solution that is well-reasoned, likely to be well-received by ultimate decision-makers; and able to be implemented successfully. You will be introduced to, and then practice using, analytical frameworks that you can apply to organizational challenges and opportunities in order to solve problems and communicate your proposed solutions effectively and persuasively. These are not only indispensable leadership skills (although they are certainly that), they are indispensable life skills.

You will complete three electives of your choice. Elective options are reviewed annually and are subject to change. Recent options include:

• Behavioral Science for Marketing Strategy
• Digital Transformation & Innovation
• Financial Analysis & Investment Management
• Supply Chain Strategy
• Building Leadership Influence
• Data Analytics
• Family & Privately Held Firms: Financial and Managerial Perspectives
• Management Presentations
• Negotiations
• Raising Capital
• Competition from Emerging Markets: The New Emerging Multinationals
• Core Leadership Skills for a VUCA World
• Entrepreneurship of Physical Product
• Fintech
• AI Strategy & Applications
• Managerial Decision Making

Managing operations examines the management of processes—operations that convert inputs into outputs. Topics include process improvement, queuing theory, productivity, constrained optimization, inventory management, quality management, service operations, supply chain management, and the role of manufacturing in the firm.

Using modern, economics-based theories of markets and firms as a foundation, you will study a multitude of real-world strategic business situations. In Business Strategy, you’ll learn about a wide variety of industries using both class readings and student experiences as you gain a set of analytic tools that can be applied to many business circumstances and provide further confidence in day-to-day strategic decision making. The course includes reading, lecture, and, most importantly, in-class discussion.

Managerial Finance introduces the basic principles of finance. Topics in the course are relevant to day-to-day life as well as financial managers. You’ll learn to make better decisions on your own financial matters, understand how corporations make financial decisions and how capital markets work, and develop a good foundation for more advanced finance courses.

Marketing Management examines how managers make marketing decisions in complex and competitive environments. Topics include consumer behavior, promotion and advertising, channels of distribution, international and competitive strategy, new product development, marketing of services, segmentation, and pricing strategies.

NBAE 5240 introduces basic concepts and tools from macroeconomic theory and applies them to current events. Its purpose is to help the students become informed observers of the macroeconomic issues that are most frequently reported by and discussed in the media. Topics covered include, among others, economic growth, expansions and recessions, monetary and fiscal policies, inflation, unemployment, the public debt, interest rates, the trade balance, and global markets.

Although focusing on the U.S.—currently the world’s largest national economy—and paying special attention to its institutions and problems, the course emphasizes the global context in which it functions by periodically shifting attention to other economies around the world. Globalization-related issues such as international financial markets, exchange rates, and international trade are given special attention.^[1]

This course provides an analysis of the various approaches to valuation used in investment banking and project evaluation. Focus is on publicly traded firms (or their divisions) or private firms that have publicly traded comparables using the methods of (1) discounted cash flow valuation and (2) valuation by multiples using comparables. Case studies and team projects give students the ability to apply and compare the methodologies.

This course is a comprehensive program in experiential education in the key aspects of envisioning, starting and running a new business or innovation project within an existing enterprise. The course is led and supported by faculty entrepreneurs with expertise in sales, marketing, computer science, entrepreneurial finance and design thinking who will work with teams throughout the program.

This project course focuses on the development of a business plan. Key topics in entrepreneurship are covered, including idea generation, identifying and screening opportunities, conducting customer development and market research, delivering an elevator pitch, and forming a management team. Over the course of the term, you and your team will generate a business plan and receive feedback from faculty. At the end of the term, teams present their plan to a panel of professional and angel investors, entrepreneurs, class members, and professors.

Advanced Strategic Analysis will help you develop your strategic thinking, strategy formulation, and execution skills. It will use a series of cases involving companies in different strategic situations, such as in an emerging industry, mature industry, transforming industry, etc. You will engage in developing and/or evaluating appropriate strategies in these varied situations.

Investment Banking Essentials is structured to provide Executive MBA students with “real world” investment banking experience in an academic environment. Working individually and in teams, you will play the role of investment bankers throughout the semester. You will be introduced to the capital raising, leveraged buyout, and merger and acquisition processes.

You will complete three electives of your choice. Elective options are reviewed annually and are subject to change. Recent options include:

• Behavioral Science for Marketing Strategy
• Customer Preference, Demand, and Pricing Analytics
• Business Strategy in a World of AI
• Leading Digital Transformation & Innovation
• Financial Analysis & Investment Management
• Supply Chain Strategy
• Data Analytics
• Management Presentations
• Negotiations
• Raising Capital
• Disruptive Innovative Companies from China & Other Emerging Markets
• Core Leadership Skills for a VUCA World
• Entrepreneurship of Physical Product
• Fintech, Finnovation, and Finalytics
• Managerial Decision Making

Managerial Reporting will introduce you to the science of designing, deploying, and defending managerial reporting systems that help organizations achieve their goals. Topics include balanced scorecards, incentive compensation, budgeting, decentralization, outsourcing, job design, behavioral biases, gaming and occupational fraud, budgeting, job order and process costing, variable costing, absorption costing, activity-based costing, capacity costing, and standard costing.

Corporate Governance deals with the way corporations are governed, the way decisions are made in corporations, and the interaction between the corporation and its stakeholders. Among the topics covered are the role, responsibilities, and strategies of the board of directors, shareholder activism and the mechanisms used to protect shareholders, the takeover market, the tender offer mechanism, anti-takeover measures, the design of compensation contracts, and differences among these mechanisms across different countries.

The Cornell Management Simulation is a business simulation course in which you will work as part of a team to manage a manufacturing company. Each team is responsible for making yearly decisions in four broad areas: sales, marketing, operations, and finance. Teams will all start in the same position, competing with one another to gain market share, generate revenue, and increase profitability.

The first part of this courses focuses on tools and techniques associated with formulating successful new product strategies. You will cover topics such as business innovation, blue oceans, disruptive technologies, and product line design. In the second part of this course,  you’ll examine the foundations of brand management and will focus on the tools and techniques needed to create a meaningful brand, position a brand, promote a brand, leverage brand equity, and communicate brand meaning via traditional and digital media.

In the final term of the program, students choose from two to three destination offerings and participate in faculty-led Global Business Study trips, which are one-week immersions in a global market. The location and theme of these studies vary each year. Recent destinations have included the UAE, India, Israel, China, Japan, and Brazil. The week is packed with business meetings, site visits, and cultural immersion opportunities.